Do you need to have a tertiary degree in semiotic analysis to spot sexism? We think not. Which is why there is still hope for Honey Birdette Managing Director Eloise Monaghan 🙂 yay! HB’s latest weirdo campaign has, for some impenetrable reason, models porning it up around a helicopter. It seems that helicopters might have one of two effects on women: either they make a woman want to fly them, or they make a woman want to hump them. We suspect that women wanting to hump helicopters is reasonably rare, but hey, whatever floats your boat … or chops your chopper, perhaps.
So, take our sexism survey and see whether or not your native common sense is still in tact. If you’re struggling, here’s an early clue: in the non-sexist images, the women are actually in charge of flying the helicopters.
Oh, and check out these great stories, while you’re at it. Call it our way of compiling a counter-narrative.
- Liberty School of Aeronautics grows quickly admidst a global pilot shortage
- Nepal’s first female helicopter captain Priya Adhikari describes life on top of the world
- I’m Natalie Amrossi, photographer, and this is how I work
- Natalie Jones, helicopter pilot for Eriksson, Inc