Not even retailers believe their own bullshit ‘choice’ rhetoric when they try to silence criticism of the objectifying representations of women that appear in the mall-facing windows of their Westfield stores for everyone to walk past.
Here’s what Bras N Things had to say in response to a complaint from a WAAC member about one of their objectifying marketing campaigns (underline added, the rest is as originally written):
As a woman myself, I recognise that not all women may feel the same however I am also aware of the empowering feeling of confidence one can have and should embrace from wearing a beautiful set of lingerie which is also echoed in the many compliments we receive on a weekly basis
Apart from everything else that is wrong with just that one sentence (the appeal to woman status; the neo-liberal newspeak of “empowering”, “embrace”, “feeling of confidence”; gaslighting about the legitimacy of the complaint because of compliments received via the BNT Instagram echo-chamber) …
Apart from all that …
Women “should” embrace the empowering feeling of blah, blah, blah?
BNT’s thinking is pretty much exposed, right there. Nice job you’re doing on women, BNT.
BNT, you’ve been WAAC’d.