What’s in an image at your local Westfield?

Just in case you’re not getting it, Honey Birdette, we’ve conducted a very basic semiotic analysis of your advertising for you. Hope you like (oops) understand it. See? We can do manipulative stuff with photos, too, like show real, live female people walking past your shopfront.

HB semiotic analysis

The need for this analysis is brought to you by Westfield Belconnen. Why not email them (belconnen@scentregroup.com) and send them a link to this post? They are very responsive when they want to tell you to stop contacting them and to encourage you You've been WAAC'dinstead to only contact individual retailers.

Westfield, you’ve been WAAC’d.

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